jmtd → log → the world we live in

Sometimes the world we live in amazes me.

Rentokil falsify scientific studies that show an alarming number of bugs and pests on public transport. Ben Goldacre calls them out, and fellow marketing people defend the practice as a sound marketing tool.

On the other side of the globe, Viacom sue Youtube for breach of the Digital Millenium Copyright Act, specifically for not doing an adequate job of preventing their copyright material from being shared via the site. At the same time, Viacom hired at least 18 marketing agencies to upload its content to Youtube. They even went as far as to apply post-production techniques to make the videos look illegally sourced.